19th September 2019

Keep innovating to move forward!

This is the motto at Supermiro (the personal assistant that handles your free time) and now Helloboss (which takes care of your professional schedule and your career).

A strong, unifying brand

At Supermiro we have always had one principle. As trends are always changing and a good service can quickly become a mere commodity, I have decided to create a strong brand that stands out.

Investing as much time and energy in the brand’s development as in the product.

Why? To lead everyone – users, the team, partners, customers and investors – in the same direction.

Our objective is to continuously innovate in order to stay ‘up to date’ and face the flow of constant changes. We aim to do this by improving in several areas, including:

  • our algorithm, which provides the content
  • our user experience, which allows us to develop new and innovative features
  • products for our customers.

Our magic formula? Co-branding

Allow me to explain our very own method of developing loyalty among our customers in just a few words. First of all, I should explain to you who our customers are.

On the one hand, they are event organisers and establishments that purchase visibility boosters or campaigns in order to promote their events or establishment.

On the other hand, we have partners such as a local airline, a major insurer in the financial centre and others, with whom we work on advertising campaigns which are illustrated in the Supermiro style.

We provide our brand image, our ideas, our humorous tone and our inviting graphics in order to communicate with our target, which in the last quarter were 120.000 regular users in Luxembourg, most of whom are young, urban, dynamic and connected.

All of this is carried out via native advertising and without disturbing users through untimely adverts.

We pamper our users – they come to us to find things to do in their free time and to have fun. Harassing them is out of the question.

Our medium is the only one to register a traffic increase of nearly 30% in Luxembourg, where others lose between 25% and 65% on Saturdays and Sundays.

New products for our customers thanks to our pampering

Our Business Developers are also Account Managers. We call them Customer Pamperers. They convey the Supermiro & Helloboss brand values and image, meet customers and support them throughout the process until the time comes to send bespoke end-of-campaign statistics.

It’s also thanks to their experience that we can improve and create new products for our customers that are more geared towards content or data, for example. We continuously create, test, iterate and analyse data in all its forms to constantly improve and innovate in all aspects of our products.

So, which will be the next super-great brand to snap up Supermiro’s and Helloboss’ super services?

Nyuko has signed a partnership with Spuerkeess, in order to foster entrepreneurial spirit and strengthening the bank's position with company founders from the start of their businesses. More info in our article:https://www.bcee.lu/en/blog/experts-corner/nyuko-fostering-entrepreneurial-spirit/.